Rugged independence. Standing apart from the norm. That's the promise of one of the most popular cigarette brands. All lies, of course.

How independent are you when you can't get through a day (or an hour) without sucking on a cancer stick? The tobacco industry makes smoking look like a lifestyle choice. Dead wrong. It's an addiction, the very opposite of independence. If you want control of your life and health, rebel against tobacco.

A Canadian study found that to recruit new smokers, the tobacco industry uses images that show independence, freedom, and peer acceptance.

As much as a third of all youth who experiment with smoking do so because of effective tobacco industry marketing.

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